Strategy Alignment

We help top teams answer the three big strategy questions: (1) Where are we going? (2) How will we get there? (3) Over the course of the journey, how will we stay on track (and get back on track when we run into problems)? After the top team is aligned on the answers, we help them align and engage the rest of their organization—so that everyone is moving in the right direction.


Culture (Re)shaping

Your organization’s culture is either an asset or liability. It helps business performance…or hurts it. We help leaders make bad cultures good and good cultures great. Measurably. Sustainably.


Know / Feel / Do® Culture Metric

You can’t manage what you can’t measure. That’s why we help top teams develop a culture metric that’s a reliable leading indicator of actual business performance. This makes it possible to apply the Deming Cycle (Plan-Do-Study-Adjust) to culture-shaping efforts. So working on culture is never just a “check-the-box” HR initiative. Instead, the leaders we work with treat culture-shaping as a serious business process that’s explicitly designed to produce competitive advantage.


Strong, Steady Signals on Five Frequencies®

Leaders shape culture, intentionally or not, through signals they broadcast on Five Frequencies.
  • Their decisions and actions
  • What they reward and recognize
  • What they tolerate (or don’t)
  • How they show up informally
  • And, last, formal communications
We help leaders broadcast stronger, steadier signals on all Five Frequencies—so they shape a culture that helps them deliver targeted business results.


Managing Moments of Truth™

When employees want to “do the right thing” but other pressures tempt them to do something else…that’s a Moment of Truth. Our customized, leader-led, Moments of Truth exercise prepares employees and teams for these situations. As a result, employees “know what to do when they don’t know what to do” and feel confident that when they demonstrate the right behaviors their leader will have their back. The payoff? You’ve strengthened culture while minimizing operational and reputational risks.


Lean-Principled Change Management™

Implementing a high-stakes initiative? Every leader who’s been around the block twice knows the importance of effective change management. But conventional paint-by-numbers approaches often waste time, dollars, attention, and energy. Our approach to change management applies Lean Principles—so leaders feel confident about two things: (1) getting people on board; (2) maximizing ROI along the way.


Watch this short video to learn how leaders shape culture by broadcasting stronger, steadier signals on all Five Frequencies®.



As MGStrategy, we’re a small firm helping our clients produce big outcomes.

From headquarters in Philadelphia, we’ve helped hundreds of leaders and dozens of companies around the world to align people and shape culture in support of important outcomes.

Energy / Utility

  • Aqua America
  • Comcast
  • Con Edison
  • Dominion
  • DTE Energy
  • Eversource
  • Exelon
  • Novar
  • PECO
  • PetroVietnam
  • PG&E
  • Portland General Electric

Health Care and Pharmaceutical

  • Children's Hospital of Philadelphia
  • Detroit Medical Center
  • Kaiser Permanente
  • Merck
  • Mercy Health Partners
  • Naples Community Health
  • NPS
  • Pfizer
  • ProHealth Care
  • Quest
  • University of Mississippi Medical Center

Financial, Insurance, and Professional Services

  • EverBank
  • Florida Bank Group
  • Goldman Sachs
  • IBM
  • Independence Blue Cross
  • KPMG
  • McKinsey
  • Merrill Lynch
  • Realogy
  • Standard & Poor's
  • State Farm


  • Brother
  • Caravan Ingredients
  • EMD Chemicals
  • FMC
  • Goodyear
  • Osram Sylvania
  • Qorvo
  • Qualcomm
  • Syngenta

Hospitality, Restaurant, and Food Services

  • Aramark
  • IHG / Kimpton
  • McDonald's
  • Royal Caribbean
  • Wyndham

Education / Learning

  • McGraw-Hill
  • Wikimedia Foundation
  • Yale University

We’re proud to help power the Detroit Comeback.

We’re helping Mayor Mike Duggan align his team and shape city government culture in support of his vision of inclusive population growth. Additionally, we’ve helped some of Detroit’s largest employers align their people and shape their culture in support of important outcomes.

How can our team use our experience to help your organization?

Along with a dozen MGStrategy associates, we’ve worked with more than 50 Fortune 1000 companies. We're looking forward to working with you!


Our four principals have over 60 years of combined experience helping leaders align people and strategy and shape culture in support of important business outcomes.

Our principals:

Jeff Grimshaw is the author of Leadership without Excuses (McGraw-Hill). Jeff has also published articles in Chief Executive Magazine, Chief Learning Officer, Conference Board Review, Strategy and Leadership, Strategic Communication Management, Fierce CIO, and other journals. He has been profiled as a thought leader in Management Consulting International.

Jennifer Landis leads MGStrategy’s research practice. She uses quantitative and qualitative analyses to help leaders measure the impact of their alignment and culture-shaping efforts—so they can double-down on what’s working and recalibrate on what isn’t.

Tanya Mann co-authored the employee alignment and engagement chapter for the graduate school textbook Reputation Management (second and third editions). She has also co-authored articles for 1to1 Media (here and here) on creating alignment and accountability. Her scholarly articles appear in the journals Parenting: Science and Practice, Development and Psychopathology, Child Psychology & Human Development. She earned her MA in Communication at University of Texas at Austin.

Lynne Viscio architects culture-shaping strategy for leaders and top teams—and coaches them through successful implementation. She has graduate degrees from the University of New Hampshire, New York Medical College, and Temple University.